Have you A/B tested your resume?

If you are not familiar with A B testing it is the latest way that companies determine which version of something people like more. Here is a brief description of A/B testing. It is being used EVERYWHERE!

Why you need to A/B test your resume

Resumes are tough. You need to tweak them every time you apply for a job but how do you decide on the starting point? You need to A/B test it. I fully admit that there may be some ethical issues here. Ideally you would apply to the same positions at the same companies but with different resumes. But to do that you would need to use different unique identifiers (probably email addresses) and maybe different names and phone numbers. The ethical issue comes into play if/when they ask you “have you ever applied with us before.” Did I mention that lying on application is a quick and easy way to never get hired at a company?

So if you decide, as I would, to do the next best thing you want to apply to similar positions with two different resumes and track your results. PLEASE tell me that you track where and when you apply for jobs! You can also take both versions with you to informational interviews to ask their opinion.

Sometimes good is great

Yesterday morning Jeremy Carter from Breakout Birmingham and the Bold Future podcast told me… “If you wait on great, it never gets here. Sometimes good should be your great.” He was talking about editing podcasts but the same is true for working on your resume. You have to find a stopping point. Eventually you have to start applying for jobs. I guarantee that you will miss out on 100% of the jobs you do not apply for.

Job boards are not dead

Today I read a report stating that 35% of the people surveyed in the US said that internet job boards were an important part of their job search. If your resume sucks then you are effectively shooting blanks. You MUST have a good resume.

More on what makes a good resume to come…

The true greatness of a person, in my view, is evident in the way he or she treats those with whom courtesy and kindness are not required.
Joseph B. Wirthlin

Do you want to make a living or do you want to make a life?

You need to ask yourself a lot of questions when you start a job search.

What have been my favorite jobs and why?
What were my least favorite jobs and why?
What are my KSAs and where can I use them?

And the list goes on and on… One question I don’t think we ask very often is “Do I want to make a living or do I want to make a life?” In case you haven’t figured it out yet, you can make a VERY good living and have a crappy life. Strangely enough, the reverse is also true. Sure, some people have both but usually, you end up choosing one or the other. But you don’t have to feel that you are sacrificing a living to have a great life, but you do have to choose.

Make a list of what you want your LIFE to look like.

Not how many hours you want to work vs. how much time off you want but what are the BIG things you want? Do not confuse the STUFF as being your life. Your LIFE cannot be taken away from you but you can loose it… by the choices you make.

If you have a family, how involved do you want to be?
What do you enjoy doing… helping others? building things?
What makes you excited about getting out of bed in the morning?

If you believe in God, have you prayed about what he wants for you?

Many times we spend the majority of our lives trying to build a good living that leads to a crappy shallow life. When you find out who you are meant to be, you can then start to figure out what you are meant to do.

Success is not final, failure is not fatal: it is the courage to continue that counts.
Winston S. Churchill

Prove something to yourself every day

Are you listening to any self-help or performance oriented podcasts? If so it won’t be long before you will hear something about pushing your comfort zone. The challenge is, that if you do that long enough then you expanded your comfort zone. Then you need to push more. Sound frustrating? It doesn’t have to be.

Do one thing a day that makes you a little uncomfortable.

Want to start a new habit? Then you need to be consistent. You may be thinking “I am consistent… I am consistently inconsistent.” But seriously, start something new today that will move you in a positive direction. I bet, it you think about it for about two minutes, you can think of at least one thing that would improve your life. And I bet that you have wanted to do it for a while now. Science has taught us that if we say “I will start doing that or stop doing this tomorrow…” tomorrow will never come. Start today!

“There is no future, there is no past. I live this moment as my last”

Jonathan Larson

So what do you need to do in your jobcerch right now that makes you uncomfortable? I bet it has something to do with following up with someone or reaching out to a few contacts. Most people don’t like networking. Think of sales people… most of them do not like doing cold calls. But the successful people do it because they know it leads to success.

I know what you are doing… you are emailing them, right? That is OK for today but in two days I want you to call that person and when they answer the phone, you ask them “Hello, this is Al Pollard. I am following up our email from Wednesday.” They are then most likely scrambling to figure out what the email was about. Now is your time… hit them with your elevator pitch.

But I don’t like “selling” myself.

OK, that is fine. The other applicants for that position might not like it either. But if a few of them do it and you don’t, it will put you out of the running. You only need one job but at the same time a company only needs one butt in each seat. Will it be yours?

When we think of sales we usually think of some guy named “The Dog” (I actually know him and he is a really nice guy) who calls over and over and over… Or maybe you are thinking of that kid from Better Off Dead… “I want my two dollars.” What we don’t think about are the friends who sell us things every day. Why do you like what you like? I bet someone “sold” you on the product, or on the idea of shopping at that store. Sales is not a bad thing.

What is on the other side of fear? Nothing.

Jamie Foxx

Not many of us have the focus, determination and the fearlessness of Jamie Foxx but we can learn from him. In his interview with Tim Ferriss, Jamie talks about his life and the obstacles he has overcome and continues to face. What obstacles are you creating for yourself in your jobcerch?

Your perspective on life comes from the cage you were held captive in.
Shannon L. Alder

Science proves Proverbs 11:25 is true

Proverbs 11:25 A generous person will prosper; whoever refreshes others will be refreshed.

If you have not listened to Shankar Vedantam’s podcast HiddenBrain then you are missing out. One of the episodes is on compassion and how being kind to others can make a real difference in your own life.

You may be wondering how this affects your jobcerch. Do you think companies WANT to hire angry people? Or how about mean people? Have you ever seen a job posting like this…

WANTED:  CURMUDGEONS
Requirements include:
    -Being rude to people, especially receptionists. 
    -Answering the phone tersely: "what?"
    -Taking others for granted and not saying thank you.
    -Not helping others.
Pains in the ass wanted!  Apply today!

I have never seen a job posting like that and I bet you have not either. But many people seem like that is the job they are going after.

I also do not think that many people wake up thinking “Man, I can’t wait to get out there and start spreading some unhappiness!” Most people can’t seem to help it… or so they think. They can help it, they just need to choose to help others and it will very likely make them happier also.

So after you get that email wishing you the best in your future endeavors and you are feeling lower than a snake’s belly in wagon rut get out there and do something nice for someone. Ideally someone you don’t know, who cannot repay your kindness. The giving of the gift is your reward. It is amazing how scientists spend a lot of time, effort and money confirming what many people already know.

It’s all really very simple. You don’t have to choose between being kind to yourself and others. It’s one and the same.
Piero Ferrucci

What do companies and people value?

One thing that has become evident to me is that as Americans we value hard work more than results. Don’t believe me? Let’s look at a couple of examples…

A locksmith shared his story: When he was an apprentice it would take him a long time to open locks. People were nice, they offered him something to drink and never complained about the fee he charged. But once he became skilled at his craft things changed… He charged the same amount but now he could open locks in a fraction of the time. Customers would complain and were not nice to him. Same outcome and same cost. I would argue that he was providing MORE of a service when he did it quickly.

A doctor shares their story: An emergency room physician told me that they generally know within a few minutes if they are going to need to admit someone or not. Not all the time, but most of the time they don’t need tests to tell them that things are bad. But if they tell the patient they are going to admit them in the first few minutes the patient and their family gets mad and argumentative. So what do they do? They run a few tests, wait on the results, talk to the patient some more, run a few more tests and THEN they tell them. Very few complaints. Keep in mind these are not useless tests. They are needed to diagnose the problem but they usually are not used in determining whether or not to admit the patient.

You may be asking… how does this affect my job search? Think about it… this is the PROBLEM that controls many of the issues in the job search.

Resume: If you have misspelled words or poor grammar on your resume it signals to the company that you did not spend a lot of time on it. Or they may think that it shows a lack of communication skills. What it may REALLY show is that you did not spend the $200 – $500 to have a Jobcerch professional help you with your resume. Resumes RARELY predict performance.

Questions you ask: If you do not have any questions the company thinks you are not interested or that you did not take the time to prepare for the interview. The truth may be that you are SO interested that you want to start, no questions asked. Or that you did not enlist the help of a Jobcerch professional to help you prep for the interview.

Follow up: If you do not follow-up with a thank you email or note the company thinks you are not interested. The truth may be that you thanked them at the end of the interview and that was enough. Or maybe you did not work with a Jobcerch professional to help you plan your job search, including what to do after each interview.

Much of what makes a difference in the interview process is how much time, effort and treasure, we (the company) think that you put into seeking employment at our company. Remember, it is a lot like dating. If someone pursues you (not stalks you) then you are more likely to be interested in them.

You may wonder why I spelled “job search” Jobcerch. I am finishing putting the information on my new website Jobcerch.com – We spell it wrong because you’re not doing it right.

I never dreamed about success, I worked for it.
Estee Lauder

Success isn’t owned

I heard a great J. J. Watt quote from the Spartan Up! podcast: “Success isn’t owned, it’s leased and rent is due every day.” This is true in much of our lives including your job search. You must do something every day in your job search.

Many times people ask “How do I find a job?” Unfortunately the answer is not a simple one. It is similar to asking “How do I find my spouse?” Plus, you don’t just want A job, you want THE job…

THE job that will become more like a hobby that pays.
THE job you might even like waking up for.
THE job where you are friends with your coworkers.
THE job where you are not so focused on what you make because you love what you do.

So, how do you find and get THE job? You want to use all of the resources at your disposal. One often overlooked tool in the job hunt is your deep network. I separate networks into shallow and deep. Your shallow network includes those 1000 Facebook friends and the 500 LinkedIn contacts you have. Your deep network is the people who know you in real life. They may be close friends, people you go to church with or your workout buddies. You want to keep them up to date on the job search so you can leverage their network.

I had lunch with two friends the other day. I asked one if he had heard back from the application he put in at a company. The other friend said, “hey, I know someone there. I will check with them.” You need to find the way that works for you to keep people up to date without bugging them. One way may be to periodically update your deep network on where you have applied.

Unless you are a turd, your network will want to help you find a job. You’re not a turd, right?

Al

Hard times will always reveal true friends.
Unknown

There is no homeostasis in life, including your job search

I heard a quote the other day ” There is no homeostasis, you’re either growing or dying.” This rings truest if you are out of work or underemployed. Every day you are not working costs you.

I am not trying to start a panic but you really do need to get off and stay off your butt if you are out of work. I am not saying you need to be frenetic about it but you need to take it seriously, like it’s your job. If you want to make $40k a year then each workday you miss costs you over $150. Need I remind you that you only need ONE JOB?

Look at it from a recruiter’s point of view… to hire one person we usually need to have 2-3 finalists. To get one finalist it usually takes 3-4 first interviews. To get a first interview it usually takes about 8-10 applicants. Quick math will tell you that means I usually need over 100 applicants to fill a position. If I miss one person that would have been the RIGHT person that means I could need another 100 applicants. Those numbers keep me on my toes.

You need to keep this in mind in your job search. Should you send out the four networking emails today that are on your job search plan? Should you go by that job fair? Should you look online? Again, not to make you panic, but if someone else gets that ONE JOB, you may need to do a whole lot more looking.

Make it a game if you need to. Jane McGonigal tells you how in her TED Talk. It is not directly about searching for a job but it is easy to adapt her SuperBetter game to your quest for employment.

Yes, I know searching for a job sucks. I have been there. But as Rob Schneider as the Townie in The Waterboy said “You can do it!”

Criticism is something we can avoid easily by saying nothing, doing nothing and being nothing.
Aristotle

I’m thankful but I want just a little more…

I heard a definition of success the other day that I really like… “Success happens when you realize that you have more than others.” Now I know that we ALWAYS want more and THAT is the problem. I read Ecclesiastes and I think “Sure, sure… having everything doesn’t help fill that hole I have in me. Easy for you to say.” But I want to try it for myself.

This affects our job search in ways that we do not realize. I heard an interview with a career coach that discussed how many of us are constantly looking at on-line job boards, even if we are happy in our current role, which many of us are not. Why? Because we all want a little more. My neighbor has a boat and a lake house. A friend got a Jeep for Father’s day. It would be EASY to strive for more and I do, but the reason is what matters.

If we strive for more just to buy more junk then it will lead to death. Sure, you can work more to make more money, but your family might fall apart. Just ask Jay Grinney, CEO of HealthSouth. In an interview with Jeremy Carter on the Bold Future Podcast he says that he regrets all the time he spent working and how it cost him his family. Or how about the relationships you lose or your heath that deteriorates?

We may be looking for the wrong things in our job search. We may also be asking the wrong questions in the interview process. I am not saying you want to jump right in and ask questions without regard for how they come across but you CAN find out the IMPORTANT stuff without being direct.

Time off: If this is not important to you (and it may not be) then I hope you are single. Many times you can find this on the company website.

Work schedule: Hopefully they list the work schedule or refer to it in the job posting. If not look on Glassdoor.com. You may reach out to someone who is currently in that role at the company.

Benefits: Again, check the website first.

Pay: Check out Glassdoor.com or ask people that work there what the “pay range” is for the position. I would NOT ask someone who is currently in that role but maybe someone who has previously been in that position.

Culture: This is a BIG one. Check out their website, Glassdoor, employees on Facebook and LinkedIn. Look for pictures and comments.

In the end, as with most things, your NETWORK can answer a lot of these questions and help you decide what positions / companies are a good match for you.

Beware of false knowledge; it is more dangerous than ignorance.
George Bernard Shaw

Be authentic in your interviews

One thing that I have heard a lot about lately is authenticity. We want people to be authentic. The interview process is no different. To put it another way, you need others to perceive you as genuine.

As an employer we want people to be authentic, but in a good way. If you are not a nice person then you could justify being mean as “I’m just being authentic.” No bueno. You don’t just want to be yourself, you want to be the best part of yourself. I have rarely met people who do not have a “good side” they could show others, if they choose to. Even Merle Dixon had a good side.

So you ask “how can I do all of the things you talk about in a job search and be authentic?” Fake it till you make it. You can tell when actors seem authentic in a role and you know when they don’t. Think of Tom Hanks in Cast Away vs. The DaVinci Code.

To be authentic you must believe in yourself. I am not trying to get all warm and fuzzy on you but if you don’t believe in yourself why should anyone else? I just read a blog post from Lori Deschene at Tiny Buddha about How to Love Your Authentic Self. The title sounds all tree hugger, otter scrubbing, PETA loving but it has some very good tips:

You are not your mistakes. I have heard “everything happens for a reason.” I believe the follow-up to that… “sometimes the reason bad things happen is that you are stupid and you make bad decisions.” I know I have! In God’s economy nothing is wasted.

You have nothing to prove. This comes into play when people ask about weaknesses or mistakes you have made. You need to own them, tell them what you learned and what you have done and / or are doing to make sure they don’t happen again.

The dark is valuable. You must have the attitude that Spartan Up! does… you either win or you learn. You don’t lose.

You matter. There is a Ted Talk that speaks to this: Our loss of wisdom by Barry Schwartz. He talks about how janitors at hospitals see their value in their jobs. Everyone matters, even you.

Positive feelings and actions breed more. To help yourself, help someone else. It is a scientifically proven fact that if you help someone else it helps you. Often times it helps the giver much more than receiver. You don’t even need to include someone else if you don’t want to. David Steindl-Rast says “Want to be happy? Be grateful.” Many of our problems are 1st world problems.

Get out there and meet the you that you want to introduce to others.

Don’t waste a minute not being happy. If one window closes, run to the next window- or break down a door.
Brooke Shields

P.S. I never thought I would be quoting Brooke Shields 🙂

Always be asking… what do they value?

In a recent Spartan Up! podcast they talked about how any interaction with another person is a two-way streak. You need to ask yourself “what do they value?” This is very important in the interview process. You need to put yourself in the recruiter or hiring manager’s shoes and ask that question.

Some things may be generally valued by most organizations: honesty, timeliness, innovation, attention to detail, etc… How do these play into the interview process?

Honesty

Don’t get caught lying. Even an out of date resume sends up warning flags. If your resume says that you are still currently in your job then you tell me “oh, no. I left there a month ago.” That is no bueno

Timeliness

You’ve heard it: If you’re early, you’re on time. If you’re on time, you’re late. If you’re late, don’t bother showing up. If you are going to be late call BEFORE you are late!

Innovation

Be ready to talk about your creative solution to a problem at work. Or better yet, I like seeing that you have done your research on the company and uncovered some interesting things to ask about. “I see that many of the people in the Sales Development Department, like me, have been sales managers in the past. How do you feel that contributes to their success in their current position?”

Attention to detail

I already mentioned being sure that your resume is up to date. Do your best to remember names. Also be sure to write thank you / follow-up emails to everyone you meet with.

But you ask “What about values that are unique to each company?” One word… GOOGLE. For instance, if want to work at Regions Bank. GOOGLE “Regions Bank Core Values” BOOM!

Things like that can help you tailor your answers to each company. You can also work them into your questions. “I noticed that putting people first is your first core value. How is that displayed in Branch Banking?” Remember, the interview is more about what they want than about what you want. Think of it as a consultative sale.

Al

Education without values, as useful as it is, seems rather to make man a more clever devil.
C. S. Lewis